Assumptions
All drivers live here. Edit blue cells to flex the model.
STARTING POINTS — Month 1
Edge OEM — new per month (M1)
ramp 6mo
Edge Pro (Consumer) — new per month (M1)
ramp 12mo
Edge Teams (SMB) — new per month (M1)
ramp 9mo
Edge Enterprise — new per month (M1)
ramp 12mo
Edge Education — new per month (M1)
ramp 18mo
PRICING — Monthly ARPU
Edge OEM — price/mo
Edge Pro (Consumer) — price/mo
Edge Teams (SMB) — price/mo
Edge Enterprise — price/mo
Edge Education — price/mo
MONTHLY CHURN RATES
Edge OEM — monthly churn
Edge Pro (Consumer) — monthly churn
Edge Teams (SMB) — monthly churn
Edge Enterprise — monthly churn
Edge Education — monthly churn
COST OF REVENUE (COGS)
Edge OEM — COGS %
Edge Pro (Consumer) — COGS %
Edge Teams (SMB) — COGS %
Edge Enterprise — COGS %
Edge Education — COGS %
PAYROLL
Payroll burden multiplier
Annual wage inflation
Sales commission (% of new MRR)
MARKETING SPEND
Marketing — month 1
Marketing — month 60
CASH & STAGE
Starting cash balance
Stage
Seed · pre-revenue
Free text — used on Cover sheet